About Us

Welcome to the Heart of the Bluegrass

At VisitLEX, we believe Lexington is more than just a pin on a map— it’s a one-of-a-kind destination that’ll stop you in your tracks, steal your heart, and make you want to come back again and again. Whether you’re here for the legendary horse farms, the world-class bourbon, or our vibrant downtown culture, we’re here to make every visitor feel right at home.

Our Mission

We are dedicated to marketing and selling Lexington’s Bluegrass region, driving economic impact through tourism and meetings to enhance the quality of life for everyone who calls this city home. From the rolling hills of horse country to the spirit of our local distilleries, we distill the very best of Kentucky into every experience we share.

Why Shop With Us?

The VisitLEX Store isn't just a gift shop—it's a showcase of Lexington’s creative spirit. When you take home a piece of "The Lex," you’re supporting:

  • Local Artisans: We feature unique goods, from handcrafted bourbon barware to Kentucky-themed home decor.

  • Big Lex Heritage: Our iconic "Blue Horse" symbolizes the charm, sophistication, and approachable elegance of our region.

  • Lex For Good: We are committed to accessibility and sustainability, ensuring our city remains welcoming to visitors of all abilities.